the vision of this campaign was to peak interest in opera to the public and play with the human emotions experienced there with imagery to match.

instead of shock value through absurdity or flirting with a younger generation we chose near uncomfortable, up-close photographs to evoke feelings and meticulously picked copy to further express the message.

to further point out the availability of the opera we chose to highlight the low-end tickets and their affordability.

project by

Amelie di Grado Hallén / Felix Manu Irankunda / Ida Hermine Åhman Teig / Josephine Moriko / Libera Julin Teah / Rasmus Frostell / Sara Li Johansson

at Berghs School of Communication